About Us
Business Veterans. AI Strategists.
We’ve spent 25+ years helping B2B companies grow. Now we’re helping them grow smarter through strategic AI integration.
Two Decades of Getting Things Built
Michele Allen and Paula Weigel first met decades ago at an experiential design agency. Since then, they’ve collaborated on hundreds of creative and strategic projects for startups, mid-sized companies, and Fortune 500 brands across manufacturing, professional service firms, museums, architecture, healthcare, and technology.
They’ve navigated every major wave of marketing transformation. When companies questioned whether they needed websites, they built digital strategies. When social media emerged, they helped brands adapt. Now, as AI reshapes how businesses operate and engage with customers, they help companies integrate it strategically, not simply adopt another tool.
Fusion AI Marketing was created after seeing too many businesses purchase AI tools without a clear strategy. Solutions that don’t fit existing workflows. Automations that create more problems than they solve. Today, they bring that same strategic mindset to helping companies integrate AI thoughtfully into real business operations.
25+
Years of B2B strategy experience
100s
Creative and strategic projects delivered
2
Founder-led firms behind every engagement
Our philosophy
Human-First AI
AI should amplify your team, not replace it. That’s why we design solutions with customized AI-to-human ratios based on your business, your customers, and your comfort level.
Some processes need heavy automation. Others need the human touch. We design the blend that fits.
25/75
Light automation, people lead
50/50
An even blend, handed off deliberately
75/25
Heavy automation, people on exceptions
We’re not technologists pushing software subscriptions. We’re strategists who understand design thinking, operations, customer experience, and what it takes to get things done.
Michele Allen
Design, Experience & Creative Strategy
Michele brings over 25 years of experience designing environments, digital platforms, and brand systems that make complex stories clear.
As founder and principal of Crux Creative, she has led experiential design and creative strategy for organizations ranging from the Harley-Davidson Museum to Lincoln Electric, ManpowerGroup, and the U.S. Naval Museum. Her work spans branded corporate environments, museum exhibits, interactive touchscreen experiences, trade show programs, and digital marketing.
Her approach is grounded in two principles: thoughtful strategy that begins with understanding, and integrated execution that carries through every touchpoint. She believes great creative does not just look good, it makes sense.
At Fusion AI, Michele provides creative direction and brand alignment for AI implementations.
Expertise: Branded Environments, Museum and Exhibit Design, Interactive Experiences, Brand Strategy and Identity, and Visual Storytelling.
Paula Weigel
Marketing, Experience Design & Strategy
Paula brings over 25 years of experience in B2B marketing, strategy, business development, and experiential design, helping companies build brands, enter new markets, and connect with customers in meaningful ways.
As founder of Marketing-Moves and a longtime collaborator with Crux Creative, she has worked on both sides of the table, as the client-side marketing leader managing brands and agencies, and as a vendor selling creative, design, technology, and experiential solutions to companies. That dual perspective shapes her approach: strategic enough to see the big picture, practical enough to make things happen.
Her background spans brand strategy and identity, digital and integrated marketing, custom trade show exhibits and events, immersive technology, and go-to-market planning. She’s led rebrands, global campaigns, and business development initiatives across tech, manufacturing, construction, coffee equipment, personal care, and professional services. Where many marketers work in a silo, Paula’s diverse history has given her a keen focus on sales, ensuring she always keeps her eye on the bottom line.
She is a versatile leader who is not afraid to get her hands dirty, and she’s been exactly where you are: a director, manager, or entrepreneur, looking to bring in outside support you can trust. When she works with clients, she treats their business as if it were her own.
At Fusion AI, Paula leads consulting and AI strategy engagements, helping clients cut through the noise to find where AI creates real value in their specific operations. She serves on the VRAR Chicago Advisory Board and The Next Evolution.
Expertise: Brand Strategy, Business Development, Integrated Marketing, Experiential Design, Custom Trade Show Exhibits, Go-To-Market Strategy.
A collaborative initiative
Two Firms, One Engagement
Fusion AI Marketing is the joint practice of Crux Creative and Marketing-Moves. You get both perspectives on every engagement: creative and experience strategy from one side, marketing and go-to-market strategy from the other.
Let's Find Out Where AI Fits Your Business.
30-minute strategy session. No sales pressure.