MICHELE ALLEN | Design, Experience & Creative Strategy
Michele brings over 25 years of experience designing environments, digital platforms, and brand systems that make complex stories clear.

As founder and principal of Crux Creative, she has led experiential design and creative strategy for organizations ranging from the Harley-Davidson Museum to Lincoln Electric, ManpowerGroup, and the U.S. Naval Museum. Her work spans branded corporate environments, museum exhibits, interactive touchscreen experiences, trade show programs, and digital marketing.

Her approach is grounded in two principles: thoughtful strategy that begins with understanding, and integrated execution that carries through every touchpoint. She believes great creative does not just look good, it makes sense.

At Fusion AI, Michele provides creative direction and brand alignment for AI implementations.

Expertise: Branded Environments, Museum and Exhibit Design, Interactive Experiences, Brand Strategy and Identity, and Visual Storytelling.

Learn more: CruxCreative.com

PAULA WEIGEL | Marketing, Experience Design, & Strategy
Paula brings over 25 years of experience in B2B marketing, strategy, business development, and experiential design, helping companies build brands, enter new markets, and connect with customers in meaningful ways.

As founder of Marketing-Moves and a longtime collaborator with Crux Creative, she has worked on both sides of the table - as the client-side marketing leader managing brands and agencies, and as a vendor selling creative, design, technology, and experiential solutions to companies. That dual perspective shapes her approach: strategic enough to see the big picture, practical enough to make things happen.

Her background spans brand strategy and identity, digital and integrated marketing, custom trade show exhibits and events, immersive technology, and go-to-market planning. She's led rebrands, global campaigns, and business development initiatives across tech, manufacturing, construction, coffee equipment, personal care, and professional services. Where many marketers work in a silo, Paula's diverse history has given her a keen focus on sales, ensuring she always keeps her eye on the bottom line.

She is a versatile leader who is not afraid to get her hands dirty, and she's been exactly where you are: a director, manager, or entrepreneur, looking to bring in outside support you can trust. When she works with clients, she treats their business as if it were her own.

At Fusion AI, Paula leads consulting, AI assessments, and implementation strategy - ensuring that conversation interfaces, interactive avatars, and automated touchpoints feel intentional, aligned with brand, and genuinely useful for the humans on both ends. She helps clients cut through the noise to find where AI creates real value for their specific operations.

She serves on the VRAR Chicago Advisory Board and The Next Evolution.

Expertise: Brand Strategy, Business Development, Integrated Marketing, Experiential Design, Custom Trade Show Exhibits, Go-To-Market Strategy

Learn more: Marketing-Moves.com